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For most brands today, social media has become a routine.  Post something. Track likes. Move on to the next post.  But here’s the uncomfortable truth: posting is activity, not strategy.  Social media content has quietly evolved into a serious business function, one that influences brand recall, customer trust, and revenue decisions. Treating it like a checklist item doesn’t just limit results; it actively wastes opportunity.  This is a look at what lies beyond posting, and wh

Did you know that while we often hear about iconic brands like Coca-Cola, Apple, and Nike, many colossal companies quietly dominate the...

In the fast-evolving world of marketing, knowing the differences between B2B (business-to-business) and B2C (business-to-consumer)...

In recent years, India has transformed into a key player in the global marketing landscape. Businesses from the US, UK, and beyond are...